Run your Amazon business. Your way.
Every number in your own Google Sheets. A dashboard that applies the change, not just charts it. And an MCP server so your AI can manage listings, PPC and inventory – with every write staged before it ships. Three ways in. One tool. Built by an operator.
One account · three surfaces
One Amazon account. Three ways in.
Sheets for the facts. The dashboard for the overview. AI for the questions no dashboard was built to answer – and for staging the changes the answers call for.
You
The operator
Amazon
Your account
Same account. Same isolated data. Every door on every plan.
09:05
Sheets
Coffee and the P&L. The data has been ready since 06:00. Ten minutes, in and out.
09:30
Dashboard
The morning pass: bids, budgets, negatives. Applied in half an hour.
10:15
MCP
"Anything stranded? What moved?" Two questions, answers staged.
11:40
Dashboard
Review the staged changes. Approve. Done.
That is the founder's actual rhythm: four touches, done before noon. A well-run account takes about an hour a day – the tool exists so it does.
Proof it is one system
Same truth. Three postures.
A SKU runs low on cover. Whichever door you are standing in, the account tells you – and the fix is never more than one approval away.
See it in the sheet, next to your own restock math.
Act on it in the dashboard restock view.
Ask about it and get the answer, not a report to dig through.
Door one · operate
A dashboard that closes the loop.
Dashboards diagnose. Operators act. Every tool can show you wasted spend – almost none put the fix on the same screen. SellerDragon does: see it, change it, done. Pushed through Amazon's APIs while you are still looking at the row that caused it.
Daily performance overview, PPC workbench with bulk bid edits and one-click negatives, dayparting where the data supports it, AI-assisted listing optimization – reviewed by you, pushed to the listing.
More about the dashboard →
Door two · analyze
Amazon data into your Google Sheets.
Your P&L lives in a spreadsheet. So the data goes there – orders, sales & traffic, fees & settlements, inventory, listings, Brand Analytics, PPC stats – landed in sheets you own, under your formulas. History backfilled on connect. Fresh as fast as Amazon hands it over, on every plan.
No CSV downloads, no manual exports. And yes – PPC stats land in the sheet too. Managing the ads stays in the control panel, where the full picture lives – nothing ever writes back to Amazon from a sheet.
Built for operators whose real dashboard is a spreadsheet.
More about the Sheets pipeline →Door three · delegate
Your AI, on your account.
With a hand brake.
Connect Claude, ChatGPT or any MCP client to your seller account and ask for the work in plain language: check ranks, watch inventory, rewrite a listing, tune PPC.
Reads answer instantly. Writes are never proposed and applied in one step: your AI stages the change with the exact before and after, then it ships on your terms – a go on every change, or standing orders inside hard guardrails no AI can edit. It's a control panel for your AI – you write the working agreement.
Listings, PPC, inventory, keywords, notes and playbooks – the same isolated data the other two doors read, now one question away.
For the questions that don't fit on a dashboard.
More about MCP →Pricing
Every door on every plan. Pay for what you run.
All four plans get the Sheets pipeline, the dashboard and MCP access – data freshness is never a lever. As we get it from Amazon, you get it, on every plan. Plans differ in capacity, and the headline difference is PPC: Starter sees it, managing starts at Growth.
Starter
One account, run properly.
- 1 seller account · 2 users
- 1,000 MCP calls / mo
- 10 AI listing credits / mo
- Sheets + dashboard + MCP · PPC read-only
Growth
The full toolkit – one account or several.
- Up to 3 accounts · 6 users
- 3,000 MCP calls / mo
- 30 AI listing credits / mo
- PPC management + dayparting + AI insights
Scale
Serious portfolios, one panel.
- Up to 8 accounts · 12 users
- 7,500 MCP calls / mo
- 75 AI listing credits / mo
- Everything in Growth
Agency
Client accounts at scale, one consistent operating view.
- Up to 20 accounts · 30 users
- 20,000 MCP calls / mo
- 200 AI listing credits / mo
- Everything in Growth
One MCP call is a single tool request from your AI – one question often uses several. An AI listing credit covers one AI-drafted listing optimization.
| Feature | Starter | Growth | Scale | Agency |
|---|---|---|---|---|
| Capacity | ||||
| Authorized Amazon accountsOnly accounts the user is authorized to access. | 1 | 3 | 8 | 20 |
| Users | 2 | 6 | 12 | 30 |
| MCP calls / month | 1,000 | 3,000 | 7,500 | 20,000 |
| AI listing credits / monthCredits and limits subject to beta changes. | 10 | 30 | 75 | 200 |
| Google Sheets | ||||
| Product & listing dataASIN/SKU mapping, catalog fields, seller listings, product metadata. | ✓ | ✓ | ✓ | ✓ |
| Listing health & issuesSuppressed listings, catalog issues, severity/status tracking. | ✓ | ✓ | ✓ | ✓ |
| Sales & order analyticsOrders, units sold, revenue totals, period buckets by ASIN/SKU. | ✓ | ✓ | ✓ | ✓ |
| Brand Analytics / SQPSearch Query Performance reports, query totals, ASIN/brand coverage. | ✓ | ✓ | ✓ | ✓ |
| PPC performanceCampaigns, ad groups, keywords, search terms, advertised products. | ✓ | ✓ | ✓ | ✓ |
| Buy Box & pricing signalsBuy Box status, offer rows, pricing signals. | ✓ | ✓ | ✓ | ✓ |
| Inventory levels, inbound & restockFBA snapshots, inbound shipments, restock recommendations, stranded stock. | ✓ | ✓ | ✓ | ✓ |
| Returns & seller performanceFBA returns, return reasons, account health metrics. | ✓ | ✓ | ✓ | ✓ |
| Finance & settlement auditFinance events, settlements, reimbursements, storage/overage fees. | ✓ | ✓ | ✓ | ✓ |
| Data arrives as fast as Amazon releases it, typically within 15 to 60 minutes. We never delay it. As we get it, you see it. | ||||
| Dashboard | ||||
| Status dashboard & sales trackingAccount status, alerts, performance, period comparisons. | ✓ | ✓ | ✓ | ✓ |
| Brand Analytics insightsAccount-specific Brand Analytics / SQP visibility. | ✓ | ✓ | ✓ | ✓ |
| Listing optimization toolsManual review workflows + AI-assisted optimization (credits above). | ✓ | ✓ | ✓ | ✓ |
| Notes & dated remindersOn campaigns and ASINs – the same notes your AI reads and writes via MCP. | ✓ | ✓ | ✓ | ✓ |
| PPC performance & statsACOS/ROAS/TACoS views, campaign and search-term visibility. | ✓ | ✓ | ✓ | ✓ |
| PPC managementBids, budgets, negatives, bulk edits – applied through the Ads API. | – | ✓ | ✓ | ✓ |
| PPC dayparting | – | ✓ | ✓ | ✓ |
| AI-assisted inventory insightsInventory risk and planning support. | – | ✓ | ✓ | ✓ |
| AI-driven insights dashboardAI-assisted account-specific insights and recommendations. | – | Full | Full | Full |
| MCP · your AI client | ||||
| MCP server accessWorks with Claude, ChatGPT and any MCP-capable client. | ✓ | ✓ | ✓ | ✓ |
| Account readsSales, inventory, listings, keywords, PPC performance, notes. | ✓ | ✓ | ✓ | ✓ |
| Staged listing writesDrafted by your AI, reviewed by you, then submitted. | ✓ | ✓ | ✓ | ✓ |
| Staged PPC writesBids, negatives, budgets – staged, approved, submitted. | – | ✓ | ✓ | ✓ |
| Platform & data | ||||
| Database isolationEach seller account is stored in a separate database. | ✓ | ✓ | ✓ | ✓ |
| PII discarded during ingestionCustomer PII in Amazon API payloads is treated as unwanted data and discarded before database storage. | ✓ | ✓ | ✓ | ✓ |
Prices, features, limits, and beta availability are indicative and subject to change before public launch.
Data isolation, by design
SellerDragon is built with account-level data isolation by design. Each seller account is stored in a separate database, so data from unrelated Selling Partners is not pooled into shared customer reporting tables.
Where an agency or authorized user manages multiple seller accounts, SellerDragon may provide consolidated views only for the accounts that user is authorized to access. These views are limited to that authorized user's own managed accounts.
SellerDragon does not combine data from unrelated customers for resale, benchmarking, publication, disclosure to other sellers, or insights about Amazon's business.
SellerDragon is not an FBM shipping, fulfilment, buyer messaging, or customer service tool. Any customer PII included in Amazon API responses is treated as unwanted data and discarded immediately during ingestion, before it is written to SellerDragon databases.
Fit check
Built for established Amazon operators.
For
- Brand owners running their own account and their own P&L.
- In-house operators responsible for PPC, inventory, listings and performance.
- Agencies running client accounts on one consistent operating view.
- Teams that work in spreadsheets, dashboards or AI-assisted workflows.
Not for
- Sellers looking for a tool to tell them what to sell – we assume you already sell.
- Sellers who want a hands-off autopilot – your AI can run inside guardrails you set, but you write the playbook.
- Beginner or course-funnel tooling.
Why does SellerDragon exist? The founder runs a seven-figure Amazon account and needed one system for sales, PPC, inventory, rankings and listings – without stitching together disconnected tools. Read the story →
Questions
Asked and answered.
How do I get Amazon data into Google Sheets automatically?
Install the SellerDragon add-on from the Google Workspace Marketplace and connect your seller account. Your data – orders, sales, fees, inventory, listings, Brand Analytics and PPC stats – is then available directly in any Google Sheet you own, filled in by SellerDragon formulas and kept fresh automatically, typically within 15 to 60 minutes of Amazon releasing new data. History is available from the day you connect.
Can I connect Claude or ChatGPT to my Amazon seller account?
Yes. SellerDragon includes an MCP server that works with Claude, ChatGPT and any MCP-capable client. Your AI can read sales, ranks, inventory and PPC performance, and stage listing or PPC changes for review – nothing ships in the same step.
Is data delayed on cheaper plans?
No. Data freshness is identical on every plan. As we receive data from Amazon, you see it – sync speed is never a paid upgrade.
Can the AI change my account on its own?
Never in a single step. Every write is staged as a reviewable before and after – staging and submitting are separate actions, with hard guardrails on bids and budgets and a complete audit trail of every change. Submission happens on your go – and how much autonomy your AI gets is your decision, written into your own playbook.
Is my account data pooled or shared with other sellers?
No. Each seller account is stored in a separate database, data from unrelated sellers is never pooled or used for benchmarking, and buyer personal information is discarded the moment it arrives. It is never stored.
Your account. One system. Full control.
SellerDragon is in private beta. Register your interest and we will be in touch as seats open – operators and agencies first.
Connects via Amazon's official SP-API and Ads API. Scopes you approve, revoke any time.