Your P&L lives in a spreadsheet. So does your data now.
Orders, sales, fees, inventory, listings, Brand Analytics and PPC stats – pulled from Amazon's APIs and landed in Google Sheets you own, under your formulas, with history backfilled on connect. No CSV downloads, no manual exports.
Freshness
Fresh data, on every plan.
Some connectors tier their sync cadence by plan. SellerDragon does not – data freshness is never a pricing lever.
Data is never delayed, on any plan. As we get it from Amazon – typically within 15 to 60 minutes – you see it.
The feeds
What lands in your Google Sheet.
Install the add-on and use SellerDragon formulas in any Google Sheet you own. Your templates and models keep working – the data fills itself in. Browse the full formula reference →
Sales & order analytics
Orders, units, revenue totals, period buckets by ASIN and SKU.
Finance & settlement audit
Finance events, settlements, reimbursements, storage and overage fees.
Inventory, inbound & restock
FBA snapshots, inbound shipments, restock recommendations, stranded stock.
Product & listing data
ASIN/SKU mapping, catalog fields, seller listings, product metadata.
Listing health & issues
Suppressed listings, catalog issues, severity and status tracking.
Brand Analytics / SQP
Search Query Performance, query totals, ASIN and brand coverage.
PPC performance
Campaigns, ad groups, keywords, search terms and advertised products – performance as flat tables, next to your own numbers.
Buy Box & pricing signals
Buy Box status, offer rows, pricing signals.
Returns & performance
FBA returns, return reasons, account health metrics.
History, backfilled
Connect an account and your history comes with it – trends from day one.
Where we draw the line
PPC performance lands in the sheet too – campaigns, ad groups, keywords, search terms and advertised products, as flat tables under your formulas. Managing the ads stays in the control panel: bids, budgets, negatives and dayparting live in the dashboard, or your AI through MCP. And nothing writes back from the sheet – it's a numbers outlet in any shape you want. Model it, pivot it, break a formula at midnight: Amazon never notices.
Ownership
It's your sheet. We just deliver to it.
Your spreadsheet is probably a decade of accumulated judgement – restock math, margin models, the weird column only you understand. SellerDragon doesn't replace it. It feeds it.
Use the formulas in any sheet you own. Rearrange, add tabs, build on top – the data lands where you put it and your model keeps working. Cancel some day? The sheets are yours. They simply stop updating.
Built for operators whose real dashboard is a spreadsheet – the founder included.
Numbers agree across doors. The dashboard and your AI read the same isolated store the sheets are fed from – so the number in cell C14, on the dashboard, and in your AI's answer is the same number.
The dashboard door →