Your AI, on your account. With a hand brake.
SellerDragon is an MCP server for your Amazon business. Connect the AI client you already use and ask for the work in plain language – ranks, stock, listings, PPC. Reads answer instantly. Writes ship on your terms.
Most AI integrations are a chat window taped to an API. This is an operating layer – staged writes, verified submissions, and a memory that outlives the conversation.
The safety model
Ask. Stage. Approve.
AI on a live seller account is only sane with a hand brake. So writes are never direct – every change your AI proposes goes through the same three gates, every time.
Ask
Your AI reads the account: sales, ranks, search terms, stock cover, listings, campaign performance. Reads are instant and read-only – ask anything, nothing changes.
Stage
Writes are proposals. Bid changes, negatives, budgets, listing edits land in a staging queue with the exact before/after – nothing touches Amazon at stage time. Hard guardrails you set – bid and budget caps, price-change limits, banned listing terms – are enforced in the API, not in the prompt: no AI can bypass or edit them.
Approve
The staged change ships on a go – yours, by default. Or grant standing orders in your playbook and let your AI submit inside the guardrails you set. Either way it goes through Amazon's official APIs and is verified afterwards, with every stage, submit and verification recorded in the audit trail.
How you and your AI split the work is your call – your playbook is the working agreement: require a go on every change, or let it run inside the guardrails you set.
What your AI can reach
The whole account, one question away.
The same isolated data the dashboard and Sheets read – exposed to your AI as real tools, not a chat gimmick.
The superpower is time. Seller Central shows you today – a snapshot here, a report there. SellerDragon keeps your history and hands it to your AI whole: ranks, spend, stock and search lined up on one timeline. "What changed, when, and what moved with it" is the question Amazon can't answer cleanly. Here it's one sentence.
Performance
- Sales trends by ASIN, SKU or family
- Ads summaries and campaign dossiers
- TACoS at account and product-group level
- Every answer anchored to marketplace time, not server time
Keywords & search
- Organic ranks and rank movement
- SQP funnels and search-term performance
- Keyword opportunities and market share
- Over-time correlation – ranks vs bids vs stock events
Inventory
- Stock cover at the current run rate
- Levels, locations and inbound
- Stranded and problem stock flags
Listings
- Full listing detail, issues and schemas
- Staged edits, creates and deletes
- Family-wide batches, one approval
PPC actions
- Staged bid changes and budgets
- Negatives from search terms
- Campaign creates, verified after submit
Memory
- Notes with action dates – "recheck in 7 days", asked back as "what's due today?"
- Playbooks – standing instructions your AI follows
- Change history: who did what, when
Reads, memory and listing writes are on every plan. Staged PPC writes start at Growth.
Memory · notes & playbooks
It remembers, so you don't have to.
Most AI assistants start every morning from zero. SellerDragon's MCP carries two kinds of memory – the account's, and yours.
Notes with action dates live on campaigns, ASINs and keywords. Stage "recheck this bid in 7 days" and it surfaces when it's due – your AI opens the morning with "what needs doing today?" and the answer is your own follow-ups, on time.
Playbooks hold your doctrine – how you optimize campaigns, how listings get written, how inventory is watched. Your AI reads them before proposing anything, so suggestions follow your doctrine, not generic best practices. And the context rides along by itself: campaign and keyword dossiers arrive with your relevant notes and playbook already attached.
And the memory lives in SellerDragon, not in the chat window. Switch AI clients, start a fresh session, open the dashboard – same notes, same playbooks, same due list. It's the account's memory, not the conversation's.
And because it's all staged, the worst case of a bad suggestion is a proposal you discard.
Included everywhere
MCP is on every plan.
Not an add-on, not an upsell. Every plan includes reads, deep analysis, memory and staged listing writes. Staged PPC writes start at Growth, and monthly call volume scales with plan.
Stop copy-pasting your account into a chat window.
Connect your AI to the real numbers, with a hand brake on every write.
Same isolated per-account data as every other door. Buyer PII is discarded before it ever reaches a database.